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Privacy Policy

Last updated: January 28, 2026

1. Introduction

Welcome to Drift. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

2. Information We Collect

We may collect, use, store and transfer different kinds of personal data about you:

  • Identity Data: First name, last name, username, date of birth
  • Contact Data: Email address, telephone number, billing and delivery addresses
  • Financial Data: Payment card details (processed securely by our payment providers)
  • Transaction Data: Details about payments and products you have purchased
  • Technical Data: IP address, browser type, time zone, device information
  • Usage Data: Information about how you use our website and services
  • Marketing Data: Your preferences for receiving marketing communications

3. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To process and deliver your orders
  • To manage payments, fees, and charges
  • To communicate with you about your account or transactions
  • To provide customer support
  • To send you marketing communications (with your consent)
  • To improve our website, products, and services
  • To detect and prevent fraud or other illegal activities

4. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We use SSL encryption for all transactions and store your data on secure servers. Access to your personal data is restricted to employees who need to know that information.

5. Cookies

Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience when you browse our website and allows us to improve our site. Cookies are small text files that are placed on your device to collect standard internet log information and visitor behavior information.

6. Third-Party Services

We may share your data with trusted third-party service providers who assist us in operating our website and conducting our business:

  • Payment processors (for secure payment processing)
  • Shipping companies (for order fulfillment)
  • Email service providers (for communications)
  • Analytics providers (to understand website usage)

These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

7. Your Rights

Under data protection laws, you have rights including:

  • Right to Access: Request copies of your personal data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Request that we limit how we use your data
  • Right to Data Portability: Request transfer of your data to another organization
  • Right to Object: Object to our use of your personal data

To exercise any of these rights, please contact us at privacy@drift.com

8. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for legal, accounting, or reporting requirements. When we no longer need your data, we will securely delete or anonymize it.

9. International Transfers

Your information may be transferred to and maintained on servers located outside of your country. We ensure that appropriate safeguards are in place to protect your data in accordance with this privacy policy.

10. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal data, please contact us.

11. Changes to This Privacy Policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date. You are advised to review this privacy policy periodically for any changes.

12. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us:

Email: privacy@drift.com

Phone: +91 XXX XXX XXXX

Address: Drift Fashion Pvt Ltd, Mumbai, India

For more information, please also review our Terms of Service

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